PORT ISABEL, Texas - It is now official. Supply Pay has changed its name to Harva.
CEO and co-founder William Steele wanted to wait until RGV StartUp Week was well underway before making the news official because Supply Pay is title sponsor of the event.
Harva specializes in helping those involved in producing and distributing of perishable goods and recently announced it had raised $113 million to bring AI-native ERP and embedded finance to the international perishables market.
Harva’s new website explains what the company does.
“We imagine a world where every perishables trading company runs on a single intelligent system of action. Harva is building the operating system for international and domestic perishables companies. We combine ERP, inventory management, advanced artificial intelligence, and embedded working capital into a unified cloud environment—an AI-native system optimized for both mobile and desktop that meets you at every surface,” the website states.
“Our primary focus is the perishables supply chain — one of the world's largest and least digitized industries. Trillions of dollars of perishable goods move across borders every year on spreadsheets, phone calls, and manual invoices.
“Our customers are currently live across regions in the Southern, Eastern, and Western U.S., as well as Central and Northern Mexico. We believe that when your ERP and your capital stack share the same data layer, everything compounds — approvals are faster, risk is lower, and growth accelerates.”
Steele announced the name change on social media.
“After working on our project for the last two and a half years... I am stepping out of my role as CEO of Supply Pay... and stepping into my role as CEO of Harva.”
He also explained why the change.
“After working on our project for the last two and a half years... I am stepping out of my role as CEO of Supply Pay... and stepping into my role as CEO of Harva,” Steele announced on social media.
He explained why the change.
“As one would find in any dynamic project, we are constantly evolving. What started off as a serendipitous encounter with my co-founder Jorge (Ayala) a bowl of Pho has evolved in more ways than I can share in one post. We have gained, lost, and rebuilt many concepts along the journey of entrepreneurship, at both the individual and organizational level. Team members, investors, product lines, clients, and now a brand.”
Steele said that when Supply Pay first began, it was very clear what he and Ayala needed to solve. “Long or unstable cashflow conversion cycles found when trading perishable goods between Mexico, the U.S., and Canada. We built out the infrastructure necessary to accomplish this at scale,” he said.
Steele said that as Supply Pay developed he was able to share hundreds of conversations with growers, distributors, and retailers in the perishables industry.
“All of these discussions pointed to a more pervasive problem that required our financing solution as a prerequisite to even get started. Food distributors and growers want a single unified platform that can accelerate both their financing and operational needs,” Steele said.
“All of our competitors in this space have chosen to solve either one problem or the other. They will provide liquidity with no accounting software, or they will provide inventory management with no invoice finance capabilities. Our clients have made it clear: they need both if they are going to grow to their fullest potential.”
Steele said the best partner for those clients is a partner who can provide both.
“Supply Pay's transformation into harva is the marriage of our two foundational products. An AI-native ERP, which is a full system of action covering accounting, inventory management, order management, and logistics is now combined with our embedded invoice financing solution,” Steele explained.
“From our unified system, a perishables company can issue their purchase/sales orders, BOLs, invoices, and more - and in the same interface, apply for and receive financing on those transactions.”
Steele continued: “Our clients are unlocking clarity and liquidity in minutes, not months. This is the start of a new chapter in our journey to become an indispensable partner to every stakeholder involved in a cross-border transaction.”
He added: “I am thankful to everyone who has helped us get to this point of our journey. Let's continue to grow together.”
